“Shop You is perhaps the most personalised experience any app out there can provide. Once downloaded, Shop You will ask you to sign up then immediately hooks you up to their fashion bot. By firstly selecting images of your favourite styles, the app asks you to select your favourite brands and requests you to note down your body shape and away you go. Picking from new arrivals, sale items, style inspiration or occasion-specific outfits, Shop You will select items and provide all the information you need for each item. According to the app’s designers, they are one of the first to adopt “predictive fashion” – a new wave of virtual shopping that relies on artificial intelligence to target customers. Although Shop You only lets you shop a certain number of Australian and international brands such as CottonOn, Country Road, Sheike, Glassons, Witchery and Bondi Born, there are many more soon to come including General Pants, Mink Pink, Bonds, Nike and Ellery.”
